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As smartphones continue to take the world by storm, conventional voice-based communication networks are giving way to data communication networks such as the Internet. The force behind this transformation is the rapid growth of freely available services such as social networking, video sharing and online games.
Long burdened with expensive device outlays and communications fees, users are now demanding better rates and a more diverse range of carrier services. The user demographic is also changing, with users getting younger and business use expanding, generating a new level of needs in terms of security and service content.
Sensing a business opportunity, a new type of service provider has emerged--mobile virtual network operators (MVNOs)--who provide services to customers by leasing mobile communications infrastructure such as mobile phones and WiMAX from mobile network operators.
NEC's vMVNO solutions provide MVNOs with greater control over mobile service offering, allowing them to offer their own value-added services to end users and maximize revenue in a highly competitive environment.